Thousands of visitors flocked to London’s East End for the launch of the Brick Lane Curry Festival, which has returned this year even bigger, better and tastier than before as once again Europe’s Curry Capital pays homage to the nation’s favourite dish – the curry! Launched on Sunday 27th September, the two-week festival comprises a hearty celebration of exotic food, culture and the full flavours of the East, running until Saturday 10th October 2009.
Now a cultural and gastronomic institution in its own right, the Brick Lane Curry Festival is renowned as one of UK’s biggest and most exciting cross cultural street parties. Established over seven years ago, Monday’s launch event took shape as a buzzing street festival of sumptuous cuisine and al fresco dining; eclectic music, dance and street art performances; stalls providing unique Bangladeshi snacks and sweets; and ushers in traditional Indian costumes, snake charmers and chanachur walas (traditional snack sellers) entertaining visitors. Following the street-based gastronomic extravaganza, restaurants along the entire length of Brick Lane will provide festive menus, special offers and live entertainment, until Saturday 10th October.
Karan Bilimoria, Founder and Chairman of Cobra Beer Partnership and the lead sponsor for the Brick Lane Curry Festival commented: “Brick Lane is a cultural gem and is truly London’s curry capital. You cannot but be mesmerised by the vast array of offerings and delicious food available. Cobra Beer is proud to have been present in Brick Lane since we started twenty years ago and to have seen Brick Lane grow from strength to strength over the last decades. We are truly grateful and appreciative of the support we have received from Brick Lane over the years. Cobra Beer is delighted to support the Brick Lane Curry Festival 2009 and we wish it every success.”