Virtual Farmers’ Market

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The first 3D Virtual Farmers Market (VFM) has officially opened its gates. The VFM is a new website that, using the latest games technology, allows you to virtually stroll around a 3D farmers market world, where you can ‘meet’ the people that produce your food and drink via video streams and buy farmers market produce from more than 45 market stalls from the comfort of your own home, with your very own Virtual Farmer helping to guide you around.

ScreenshotThe VFM features producers including Gower Brownies, William Chase Vodka, Paxton & Whitfield cheeses, Dave’s Chilli Oil, O’Shea Butcher, Burnt Sugar fudge, unusual teas from Choi Time and Teapigs and many more. New producers and products will feature in the VFM regularly. They also have a product called the Saturday Breakfast Box that has been created by Peter Gott of Sillfield Farm in the Lake District, which includes freshly laid free-range eggs, Cumberland back bacon, Streaky bacon, Wild Bore pate, Cumberland sausage and gammon. A great start to a weekend.

If you like the idea of being able to visit a farmers market each week but just don’t have the time or the means, then the VFM offers the next best thing. The video streams that have been put together by the individual producers allow you to find out how your food and drink has been made, meet the face behind it all and listen to their stories.

Founder, Marcus Carter comments, “Seeing the face behind the food is more important today than it has ever been. To be able to connect remotely by using the internet with the people who make what we eat, enables consumers to get a sense of trust before buying.”

The Virtual Farmers Market is located at www.vfmuk.com

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