Who’s the Man?


Who’s the Man?, an epic installation of a thousand individual hand-painted panels with words used to describe and define ‘man’ will form the centerpiece of an exhibition by artist Rudy de Belgeonne which opens at The Future Gallery in June 2010.

The artist at workInspired by all the weird and wonderful names he’s been called over the years, Rudy plays with the ever-changing identity and categorisation of the modern man by creating definitions of masculinity packaged as products, as each word becomes a logo in glossy seductive enamel colours: Hero, God, King, Scoundrel, Rogue, Brute, Bad Boy, Love God, Fancy Dan, Mama Man, Sonofabitch, Sonofagun, Bloke, Joe Schmoe, Golden Boy, Nancy Boy, and on and on…

Who’s the Man? is an encyclopaedic and decorative texture with seductive visual appeal and humour. However, the playful placement of each panel also allows you to read left to right, top to bottom as a witty poem or narrative to build a humorous network of word-play.

The entire work (5m x 4m) will be accompanied by limited edition pieces at the exhibition, including the 1,000-panelled installation and a series of hand re-touched giclee prints in limited editions of 10. Visitors may also request a special commission by Rudy de Belgeonne on wooden panels.

Thursday 3 – Tuesday 8 June 2010. 10am – 6.30pm. The Future Gallery, 5 Newport Street, London WC2H 7HY.


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