Penhaligon’s new ad campaign to celebrate the launch of their latest fragrance Peoneve, takes on the style of a vintage Edwardian public information film, tapping into our very witty (British) sense of humour by offering a ‘Lady’s Guide To Wearing Peoneve’.
Watch the video HERE, which includes advice on the best times to spritz and not to spritz, including my favourite line, “Do not apply when you fear the gentleman may be a dreadful cad”. One bottle should last forever then girls!
Peoneve is inspired by summer in a blooming garden, with peony at its heart and notes of violet leaf, Bulgarian rose and cashmere wood. Priced at £85, the scent is available from www.penhaligons.com.