The Tweed Run


Sartorial splendour comes in many forms. NICK HAMMOND recommends trying on an old friend for a new you… 

Ah. The favourite tweed jacket. The allure of the gentle breeze. The whir of the chain and the easy downhill whizz.

Don’t forget that this weekend is the annual Tweed Run through central London, when you’ll be asked to don your bestest tweedery and not run but cycle a jolly course and have a laugh with some betweeded (and often really quite hairy) fellow loons.

You’re too late to enter, of course, but you should still be able to join the general malarkey and after ride party. And if you’re wondering what the devil to wear, you really should cast an eye over A Hume – a traditional Scottish tailor which serves tweed lovers worldwide.

“Tweed never goes out of fashion,” Archie Hume tells me from his HQ in Kelso, where his grandfather started the business some 85 years ago.

“You can be as smart, casual or individual as you want to be and the quality and the style will still look good 25 years later. Tweed has evolved and it is still so popular. My inspiration comes from the local area. I’m hugely proud of our heritage and have been inspired by the beautiful Scottish countryside around us.”

Babbling burns and limpid, cool lochs are a long stretch from London – but you can bring a little Scottish flair to the capital any day of the year with a dash of tweed.

Good luck to all Tweed Runners this weekend.

For more information on the Tweed Run 2016, visit For more information about A Hume and the finest Scottish tweed, visit