‘Rotation’ – Dior Homme AW13

Image © Dior

I love it when fashion houses create quirky little internet viral’s to present their collections, such as Dior’s four short films starring Brit-boys Sep Dashti, Dylan Mayoral, John Jo Ink Pen and Jai Hickling, using the medium of dance to showcase pieces from AW13.

Clad in Dior Homme, the dancers perform routines including ‘Body Popping’, ‘The Robot’ (a favourite among street performers in tourist-packed Covent Garden, sigh), and ‘The Running Man’, which drunk men usually attempt on the Piccadilly Line on a Friday night (double sigh).
Watch the films below, directed by Jop van Bennekom with styling by Jodie Barnes, which were created for Fantastic Man magazine.